The heart of the AI-native company: one source of truth for identity, direction and execution. Your people and your AI agents work from it.
A 42-second walkthrough of Brand-Heart with an example company: identity, direction and execution in one place, read by your people and your AI agents.
Identity
Who you are, who you serve, how you win. Describe it in a few sentences; the AI drafts the rest and you approve. Written once. Read by every person and every agent.
Direction
Your strategy on one page, drafted from your context, with its contradictions flagged. Up to three numbers you are moving, named by you, with a target and a date.
Execution
Story maps for the work, in priority order. Your agents read them before they act.
Claude Code, Cursor, or an agent you built. Connect it over MCP with a personal token. It reads identity, direction and execution. It picks up the next card. What it creates is recorded as yours, and deleting the token cuts it off.
Every story map has an AI Insights panel. It scores the map against the numbers it is meant to move, plus coverage, balance and completeness, and lists the gaps and risks to fix first. You decide what changes. Nothing is applied without you.
Try it for 7 days first.
Not per seat. Not per agent. A team of ten pays under €20 a person. A founder with three agents pays the same as a team of thirty.
Small and mid-sized companies moving to AI. You are putting agents to real work, and they know nothing about your company, your customers or what you are working on. Brand-Heart is where that lives, and they read it directly.
Companies not moving to AI. If no agent is going to do real work for you, there is nothing here for it to read.
No. There is a 7-day trial, then the company plan.
Any client that speaks MCP over Streamable HTTP and can send a custom header. That covers Claude Code, Cursor and most agent frameworks. The built-in AI drafts and scores; your own agents do the work.
An agent can only do what you can do, and what it creates is recorded as yours. You can revoke its token at any time. Point a new agent at a fresh plan first, so you can see what it does.
Linear and Trello track tasks. Brand-Heart keeps the context and strategy the tasks come from next to the plan, and your people and agents work from all of it. If you only need a task list, use those.
Goal trackers run the company week to week: goals, blockers, a weekly brief. Brand-Heart is where the strategy and plan come from, and it is the one your own agents can read and write. Use both if you like.
Each company has its own context, strategy and plan, and its own people and agents. If you run several, or you are an agency planning for clients, email support and we will set you up.